MARKETING, social media and FOOD PHOTOGRAPHY
STONE AXE WAGYU
EXPERTISE
Corporate Brand Video
Copywriting
Filming
Social Media Management
FOOD Photography
PROJECT SCOPE
Appointed by Australia’s award winning Wagyu beef brand Stone Axe Wagyu, Popular Demand Agency provides expertise in the marketing and brand management of this luxury Wagyu beef product.
From daily social media management and community engagement, to the creation of their show-stopping brand video and library of high quality beef photography, Popular Demand Agency are honoured to be trusted as the brand and marketing custodians for Australia’s award winning luxury Wagyu beef brand, Stone Axe Wagyu.
Social Media Management
Managed by Popular Demand Agency, Stone Axe Wagyu’s social media delivers more than 1.5 million impressions each year reaching audiences across the globe.
A carefully curated social feed is tailored to engage an audience of consumers, restaurateurs, butchers and chefs across Australia and around the world, while strategic advertising campaigns exposing new audiences to the brand. Of particular note, the successful and engaging Stone Axe Wagyu Instagram is managed by Popular Demand Agency.
Brand Video
In celebration of their award as Australia’s Grand Champion Wagyu Beef for the second year running, Popular Demand Agency developed the Stone Axe Wagyu hero brand video, coordinating videography across multiple farms in New South Wales and Victoria, producing and applying motion graphics, voice over tracks and audio beds to output a stunning videography package.
PRODUCT Photography
Creating a library of world-class food photography for Wagyu beef brand Stone Axe Wagyu involves photoshoot and end-use concepting, prop and backdrop curation and styling, food styling and hands-on management on the day of each shoot. Working closely with chefs and restaurateurs to scout the perfect shoot locations, we roll up our sleeves and work hard to deliver outstanding food photography and videography.
The Planning
From the ceramics our client’s award-winning Wagyu dishes are plated on, to the cutlery, side dishes and beverages that accompany them in each scene - every aspect of our product photoshoots are planned, and every prop procured, with precision and consideration to markets and cultures in each sector our client’s brand reaches.
It’s this unrivaled level of attention to detail that results in engaging content and visual asset that hero in successful campaigns spanning the globe.
We make brands popular.
Let’s discuss your project.
Our team of strategists, brand experts and graphic designers are here to bring your brand or campaign to life. Based in Brisbane, our team delivers projects across the globe. From Sydney to Singapore, Detroit to Dubai - we help brands reach more people in new cities, everyday.
Get in touch to chat with our strategy team.
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