BRANDING AND SALES DISPLAY DESIGN:
STANFORD & OXFORD
EXPERTISE
Branding
Website, Microsites & Landing Pages
Marketing Brochures
UMS / Australia Post Unaddressed Mail Letterbox Drop
Sales Display Suite Layout & Signage
PROJECT SCOPE
Bringing to life Stanford & Oxford, a new multi-residential property development located on the doorstep of Brisbane city.
Our client, a prominent Queensland-based property development company, appointed us as their property marketing experts and tasked us with creating the full brand identity, including visuals, logo, narrative and sales hooks, along with the project website, brochure, advertisements, print and digital collateral, signage and sales suite design for their residential apartment development in Brisbane.
About the brand
Prestigious, inviting, admired. We sought to create a highly recognisable brand, with a unique colour palette, brandmark and patterning device which celebrated the development’s connections and lifestyle benefits, was reflective of the project’s geographic cues and featured a nod to the buildings’ namesakes, Stanford & Oxford.
Websites and Microsites
Crucial to nurturing and converting leads, the website, microsites and landing pages hero the Stanford & Oxford brand, contain strategic call to action cues and served as a platform to capture retargeting opportunities. Landing pages and microsites enabled staged launches with individualised integrated and measurable lead tracking from eDM campaigns.
Sales Display Suite DESIGN
After conducting site assessments, we delivered signage and creative recommendations, a furnishings and electronics recommendation schedule, signage creative packaged ready for print and managed the signage installation process resulting in a market-leading sales display suite.
Marketing Brochures
Premium, polished sales tools designed to engage sales leads, the design and printing of sales brochures and sales flipbooks resulted in high-impact, tangible collateral pieces that brought together the story of the development, the masterplan and the property developer.
Social Media Marketing
Dynamic and bold, the social advertising graphic suite was designed to reinforce the Stanford & Oxford brand and equip the project marketing and sales team with a cost-effective marketing tool to target multiple audiences.
UNADDRESSED MAIL Letterbox MARKETING
We managed the design, printing and distribution of high-quality, high-impact letterbox drop flyers via Australia Post to targeted suburbs matching the client’s buyer profile.
Custom Illustration
Enabling an early launch, the line drawing artwork was custom illustrated from the building’s architectural drawings and offered an insight into the building form and mass, along with its street appeal.
This element then translated into a branding and illustrative device used as a background feature in artworks across many mediums.
floorPlan Design
Custom designed and branded project masterplans, neighbourhood locality maps, floorplans and floorplates were created to highlight lifestyle features, hero the neighbourhood and its connectivity and outline the apartment layouts across the buildings. These tools optimise the sales process and the display of data to assist the project marketing team with marketing collateral in both digital and print formats.
FINISHES BOARDS
Popular Demand Agency also designed the style and specifications of the finishes boards featuring the light and dark schemes for client selection.
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Our team of strategists, brand experts and graphic designers are here to bring your brand or campaign to life. Based in Brisbane, our team delivers projects across the globe. From Sydney to Singapore, Detroit to Dubai - we help brands reach more people in new cities, everyday.
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