BRANDING FOR
SPLASH LEISURE
EXPERTISE
Branding
Marketing Collateral
Website
Custom Illustration
Social Media Marketing Kit
UMS Letterbox Drop
PROJECT SCOPE
Launching the Splash Leisure swim school facility with the design of a vibrant brand, custom website and a suite of fun and colourful illustrations, advertising, signage and collateral.
Popular Demand Agency was excited to dive into this branding, logo design and marketing delivery for Splash Leisure. After delivering the full brand identity and web design, we rolled out the company’s digital and print collateral, social media marketing and direct mail advertising designs, and a suite of signage.
About the brand
Vibrant, inclusive, fun. We delivered a logo refresh that was reflective of a retired, legacy Splash brand and incorporated improvements to recall and recognition to hold its place in the market alongside the brand’s competitive set.
Appealing to an audience of parents and children, the new Splash Leisure brand was ready for a new generation of confident and water-safe swimming stars.
Marketing Collateral and Merchandise
The Popular Demand Agency team created a suite of branded digital and print stationery, signage and information brochures and sales tools for Splash Leisure, along with branded company merchandise from polo shirts to pull-up banners.
Website
Splash Leisure’s punchy, high-impact website is the diving board for their online success, showcasing the brand, the swim school’s facilities and enabling online enquiries. Featuring seamless user experience web design and curated copywriting, the website was primed for search engine optimisation and lead conversion.
Social Media Marketing Kit
Popular Demand Agency designed a suite of engaging social media advertising graphics to reinforce the Splash Leisure brand and create a cost-effective marketing tool to generate sales and membership leads.
Custom Illustrations
We created a suite of custom drawn character illustrations as mascots for each of the swimming levels. The bright, engaging sea life and aquatic mascot characters were then featured in certificate artworks, brochures and signage for the leisure centre.
UMS Mailer Letterbox Drop
The team at Popular Demand Agency are experts at designing, printing and managing the distribution of high-quality, high-impact letterbox drop flyers via Australia Post. We arranged a UMS letterbox drop to targeted suburbs matching the Splash Leisure audience profile.
We make brands popular.
Let’s discuss your project.
Our team of strategists, brand experts and graphic designers are here to bring your brand or campaign to life. Based in Brisbane, our team delivers projects across the globe. From Sydney to Singapore, Detroit to Dubai - we help brands reach more people in new cities, everyday.
Get in touch with our strategy team.
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