BRANDING OF
MY MEC SKINCARE
EXPERTISE
Branding
eCommerce Website Design
Content Marketing
Filming
Photography
Packaging Design
Merchandise Design
PROJECT SCOPE
Launching My Mec men’s skincare range with a sleek, masculine brand, custom Shopify ecommerce website, product packaging design and a suite of photography and videography to showcase their range and create engaging social media calendars.
Popular Demand Agency was trusted to bring to life this branding, logo design and marketing delivery for My Mec men’s skincare. After delivering the full brand identity and Shopify ecommerce website, we rolled out the brand’s product range packaging, photo and video assets and social media marketing calendars for ongoing management.
ECOMMERCE WEBSITE DESIGN
The My Mec team trusted us as their digital marketing and ecommerce specialists to deliver their online store in a custom Shopify website that showcased their stunning, men’s skincare brand.
With custom coded aesthetics developed within the Shopify platform, we delivered a compliant and conversion optimised ecommerce website that enabled the client to add and update products with ease.
CONTENT MARKETING AND SOCIAL MEDIA MANAGEMENT
Popular Demand Agency handle the social media management, content marketing creation and calendar management for My Mec’s ecommerce brand across their social media channels including Facebook and Instagram.
We develop engaging and on-brand post content that is in-line with the brand’s larrikin tone of voice, and grow audiences through our understanding of social media algorithms and quality two-way audience engagement.
Packaging Design and Print
In establishing the brand and preparing the go-to-market strategy, we assisted the client in sourcing local and international product bottle packaging, box packaging, instruction cards, branded tissue paper and product labelling. We then managed the product packaging design, branded tissue paper design and labelling design for their range of men’s skincare products.
DIGITAL PRODUCT RENDERING
AND PROTOTYPE VISUALS
Enabling a fast go-to-market strategy as the client awaited production of their skincare range, we facilitated a studio photoshoot of the product bottles and digitally rendered product labelling along with building a full suite of prototype visuals on multiple brand specific backgrounds, allowing the client to enter the market quickly for a key selling season.
Merchandise + Apparel design
As the brand’s offering evolved, the My Mec trusted Popular Demand Agency to design their branded merchandise range, including print and colour selection for their range including t-shirts, underwear and socks. The apparel focuses on consistency across the brand’s pieces to build recognition and brand ambassadorship.
PRODUCT PHOTOSHOOT AND VIDEOGRAPHY
Delivering both studio and on-set photoshoots and videography, we managed multiple talent and locations to deliver suites of photography and videos that showcase the brand’s skincare and merchandise for ecommerce listings, along with lifestyle imagery and videography for social media content.
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Our team of strategists, brand experts and graphic designers are here to bring your brand or campaign to life. Based in Brisbane, our team delivers projects across the globe. From Sydney to Singapore, Dakka to Dubai - we help brands reach more people in new cities, everyday.
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