Luxury Wagyu beef branding and marketing delivery for jade pure wagyu.
EXPERTISE
Beef Brand Design & Delivery
Website Build & Deployment
Brand Narrative & Copywriting
Marketing Collateral
Brand Guidelines
Brochure Copywriting & Design
PROJECT SCOPE
popular demand agency delivered LUXURY WAGYU BEEF BRANDING AND MARKETING FOR Kilcoy Global Foods’ new ULTRA-PREMIUM AUSTRALIAN WAGYU BRAND.
Popular Demand Agency delivered branding, website design, and marketing services for client Kilcoy Global Foods, as they launched their brand new, premium wagyu product into the beef market. Catering to the elite-end of the consumer beef market, Jade Pure Wagyu represents Kilcoy Global Foods’ most premium wagyu product.
Jade Pure Wagyu pure-bred pedigree wagyu is a world-renowned delicacy. Each precious Jade Pure Wagyu animal is raised in a select and elite herd, in the pristine grasslands of the Western Downs of Queensland. This prized and resource-rich area of Australia is known to produce some of the finest meat in the world.
About the brand
The branding concept of Jade Pure Wagyu is the culmination of expert ideation and brand exploration delivered by Popular Demand Agency’s design and strategy team. As precious and esteemed as the jade stone itself, the elite and sophisticated brand mark, specialised beef-industry copywriting, and meticulous design work have culminated in a highly identifiable brand that engages with the target audience. Popular Demand Agency delivered a full brand suite including wagyu beef branding, expert website design, and professional copywriting to support the full market launch of this premium wagyu product.
Website and Brand Narrative
Heroing the branding and key messages with brand imagery and strategic call to action cues, Popular Demand Agency built a single scroll website for Jade Pure Wagyu. We included search engine optimisation (SEO) services along with general website copywriting services.
Marketing Collateral and Copywriting
Popular Demand Agency offered beef industry copywriting services to our client in order to deliver a compelling narrative. This expert beef industry copy was paired with specialised marketing design services to support the client in taking their brand-new premium beef wagyu product to market. Elite and sophisticated, this product was marketed toward the most discerning diners, frequenting the world’s finest establishments.
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